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Speaker Biographies
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Keynote
Speaker: Peter Williams
CTO, Big Green Innovations
- IBM |
| Dr Peter Williams is the
CTO for IBM's Big Green Innovations unit, whose role is
to identify environmentally focused businesses for IBM
to either develop or participate in - he is personally
responsible for assembling, maintaining and developing
the portfolio of businesses included. By background, Dr
Williams is a management consultant with well over 20
years experience of bringing technology and business issues
together to develop novel solutions and business models.
A native of the UK, he has lived in the USA since 1999,
and is married with three children. His PhD was awarded
by the School of Management at the University of Bath,
England, in 1986. |
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Keynote
Speaker: Jan Baan
Executive Chairman &
CEO - Cordys; Founder - The Baan Company |
| Jan Baan, Executive Chairman
and CEO of Cordys, has more than 30 years of entrepreneurial
and business leadership experience in the software industry.
Internationally recognized for his key role in the development
of the worldwide enterprise software market, he is a self-made
serial entrepreneur. Part of Mr. Baan’s early career
was spent as a CFO of a medium sized company, and it was
during this time that the idea for the Baan company innovations
first took root. As a result, Mr. Baan founded The Baan
Company in 1978. In the late 1990s, Mr Baan was as equally
successful as a Venture Capitalist focusing on software
innovation, particularly in Internet technologies. |
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Dr.
Raj Agnihotri
Yokogawa Corp of America |
| Dr. Raj Agnihotri is a senior
business and technical leader with over 30 years experience
in process simulation, design and optimization, process
control, process operations, process automation, and IT.
He has led organizations and projects, held senior technical
positions in Texaco and Honeywell, led the development of
refinery technologies in ABB, was Sr. Vice President for
CIM/IS and CIO for Reliance Industries and Reliance Petroleum,
and most recently North America GM (Operations) for Yokogawa
Corp of America. He also led a startup, ProcessBiz, for
building product and services for the petroleum and process
industries. He is an expert consultant in improving profits
and productivity through automation in refineries, chemical
plants, and petroleum fuel marketing. Currently he is the
SME consultant for building the next generation IT architecture
for Chevron Global Manufacturing. He has a Bachelor of Technology
from the Indian Institute of Technology, a Masters from
the University of California, and a Ph.D. from the University
of Houston, all degrees being in Chemical Engineering. |
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Reed
Baker
Vice President, Advantage Industrial Automation |
| Reed Baker is Vice President and a Principal
of Advantage Industrial Automation based in Atlanta, GA,
founded in 1989. Advantage Industrial Automation provides
solutions by adding value to the leading products in factory
automation and control utilizing the manufacturers they
represent. They help their customers increase overall equipment
effectiveness (OEE) by improving productivity and quality,
reducing downtime and waste, and increasing efficiency and
safety. |
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Ioan
Batran
Director of Engineering – Controls & Electricity,
Coca-Cola Enterprises |
| Ioan Batran, P.E. holds a B.S. and M.S. in
Electronics. He joined Coca - Cola Enterprises in 1995 and
is currently Director of Engineering, Controls and Electricity.
He developed the Controls and Electricity Standards for
CCE and since 2003 he has been instrumental in the development
and implementation of a Line Information System which is
now implemented in twenty-two plants across USA and Canada. |
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Dennis
Brandl
Chief Consultant, BR&L Consulting |
| Dennis Brandl is the founder and chief consultant
for BR&L Consulting, specializing in Manufacturing IT
applications, including Business-to-Manufacturing Integration,
MES solutions, General and Site Recipe implementations,
and automation system security. He has been involved in
automation system design and implementation in a wide range
of applications over the past 25 years. Mr. Brandl has written
numerous papers and articles on business to manufacturing
integration and flexible manufacturing solutions, has a
regular column in Control Engineering, and has authored
the book “Design Patterns for Flexible Manufacturing”,
available through ISA. |
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Mike
Brooks
Venture Executive, Chevron Technology Ventures |
| Mike Brooks is a Venture Executive at Chevron
Technology Ventures, looking to invest in early-stage companies
with technologies applicable to Chevron Corporation. Previously,
he led Chevron Global Refining activities to develop the
IT architecture for supporting operational activities of
refineries and their supply-chain interactions. He was previously
EVP and co-founder of INDX Software, where he led development
and marketing of a successful model-based integration product.
Mr. Brooks’ 25+ years in “process” range
from chemical plant operations management, refinery planning
and scheduling, instrumentation and control projects, advanced
control applications, plus development of Control Systems,
Process Information Management Systems, and Graphical User
Interface products. |
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Sreenivasa
Chakravarti
Automotive Lead – Manufacturing Center of Excellence,
Tata Consultancy Services Ltd. |
Sreenivasa Chakravarti is the Automotive Lead
Consultant in the Manufacturing CoE, a part of the Manufacturing
Industry Solutions Unit of TCSL. He is responsible for driving
business perspective in TCSL relationships with global automotive
clients, mentoring large transformation programs & domain
consulting projects, and developing contemporary industry
solutions.
Mr. Chakravarti has over 16 years of experience, including
eight years of cross-functional experience in the automotive
industry and the balance as a consultant, six years of which
have been with TCS. Apart from a Bachelor of Technology
degree, Mr. Chakrayarti holds a Management degree from the
prestigious IIM (Indian Institute of Management). |
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Chris
Damsgard
Enterprise Manufacturing Intelligence Solutions Manager,
General Mills |
| Chris Damsgard has invested 10 years with
General Mills in roles that span R&D, Quality &
Regulatory, and Engineering. In his current role within
Controls & Information Systems Engineering, Mr. Damsgard
is both designing and managing the launch of new EMI solutions
across General Mills to provide the supply chain with wide
visibility into 100+ data stores from standard toolset.
This has involved not only the strategy for portals, reports,
and dashboards, but also the architecture of a unified data
model and underlying system expertise – a role that
has brought him deep into the world of IS. |
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Robert
DiStefano
President and CEO, Management Resource Group, Inc. |
| Robert DiStefano is President and CEO of Management
Resources Group, Inc., MRG, an engineering and business
consulting firm founded in 1987 and dedicated to the increase
in clients’ profit through the deployment of innovative
reliability and asset management strategies. An accomplished
executive manager with over 30 years of professional engineering,
maintenance, reliability, management and consulting experience,
specializing in translating technical and engineering tactics
into strategic corporate financial terms, and advising and
coaching senior managers in innovation, deployment and measurement
of strategic physical asset management initiatives that
transform company culture and financial performance. |
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Marlene
Eeg
President, Tempo Resources Inc. |
| Marlene Eeg, founder of Tempo Resources Inc.,
is a manufacturing industry consultant helping clients identify
and solve business issues involving ERP, PLM, MES, Quality
and Shop Floor Automation. Previous employers included BDO
Seidman, LLC, Rockwell Automation, Northwest Analytical,
and Siemens. Previous positions included Food & Beverage
Industry Leader, and currently guiding other regulatory
industries with solutions for process improvement to support
Lean and SixSigma. She is an active member in MESA, Society
of America (ISA), Society of Manufacturing Engineers (SME)
and others, where she participates in industry events as
speaker and industry associate. She is a mentor for women
in business. |
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Dean
Forrester
Assistant Vice President, SAIC |
| Dean Forrester is senior technical
architect with Science Applications International corporation
(SAIC). He has 13 years of experience with Oil and Gas companies
including EDS, Halliburton, and SAIC in the design and implementation
of IT systems, including major “next generation oil
field” programs. He earned degrees in Physics and
Instrumentation, Systems Analysis, and Design, and a Masters
in Business Administration from Napier University. |
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Julie
Fraser
Principal Industry Analyst, Cambashi Inc. |
| Julie Fraser has over 20 years experience
as a manufacturing systems industry advisor, marketer, speaker
and consultant. She leads US operations for Cambashi, providing
independent research and analysis on the business reasons
to use IT. Prior to joining Cambashi, she ran Industry Directions,
an analyst firm focused on enterprise, supply chain and
plant floor applications. Previously, she was VP Marketing
for Baan Supply Chain Solutions, Senior Analyst on Manufacturing
Execution Systems (MES) and Integration at AMR, and editor-in-chief
of the CIM Strategies newsletter. She is an active member
of MESA International, and a member of APICS and Phi Beta
Kappa. |
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Charlie
Gifford
Chief Manufacturing Consultant, 21st Century Manufacturing
Solutions LLC |
| For the past 25 years, Charlie Gifford has
developed advanced manufacturing systems in a wide variety
of industries: aerospace, electronics, automotive, food
& beverage, telecommunications energy, and life sciences.
He is a nationally recognized expert in combining Lean Manufacturing
practices with Production Management Systems. His background
includes hands-on design, design supervision and team leadership
in Production Transformation. As an industry leader in professional
organizations such as ISA, Supply Chain Council and MESA
International, he has contributed to and taught many manufacturing
operations standards, such as ISA-88, ISA-95, Next Gen MESA
and SCOR models. He has published over 35 papers on the
subject of production management best practices. Most recently
as Chairman of the ISA-95 Best Practices Working Group,
he was the Chief Editor and Contributing Author for the
book, Hitchhikers Guide to Manufacturing Operations
Management: ISA-95 Best Practices Book 1.0. As well,
he was awarded the 2007 MESA International Outstanding Contributor
Award. |
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Greg
Gorbach
Vice President, ARC Advisory Group |
| As ARC’s Vice President of Collaborative
Manufacturing, Greg Gorbach is an acknowledged industry
leader in Collaborative Manufacturing, Operations Management,
and MES. He provides clients in a number of manufacturing
vertical markets, including Medical Device, Aerospace, Automotive,
High-Tech, Life Sciences, and CPG, with strategic advice
in dealing with boundary-crossing business processes. Mr.
Gorbach’s primary areas of focus are Collaborative
Manufacturing, Operations Management, MES, Plant Information
Visibility, Business Process Management, and the synchronization
of plant systems with CRM, ERP, PLM, Supply Chain and other
business systems. Just prior to joining ARC, Mr. Gorbach
was a Product Manager at an MES software company. He brings
over 20 years of hands-on experience to ARC, with direct
experience within manufacturing organizations, as well as
extensive experience with suppliers to manufacturers. |
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Dr.
Michael Grieves
Director – PLM Institute, Oakland University |
| Dr. Michael Grieves is a world renowned authority
on Product Lifecycle Management (PLM). He has written and
lectured extensively on the topic. Dr. Grieves’ works
include the seminal work on PLM, Product Lifecycle Management:
Driving the Next Generation of Lean Thinking (McGraw-Hill,
2006). Dr. Grieves has over 30 years of executive experience
in public and private companies. Dr. Grieves is a Director
of the Purdue University PLM Center of Excellence and co-founded
the PLM Development Consortium at the University of Michigan.
Dr. Grieves has a B.S.C.E. from Michigan State University,
an MBA from Oakland University and a doctorate from the
Weatherhead School of Management at Case Western Reserve
University. |
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George
Jurkovich
Senior Vice President of Operations, Bay Valley Foods, LLC |
| George Jurkovich is senior vice president
of operations for Bay Valley Foods, a $1.5 billion food
producer of private label foods. He is responsible for the
manufacturing, contract manufacturing, supply chain, R&D,
agriculture, and quality assurance of the company. His expertise
ranges from strategic operations consolidation, supply chain
simplification, and strategic negotiations to continuous
improvement via various measurement methodologies and tactical
goal setting. For more than 25 years, Mr. Jurkovich has
worked in the consumer packaged goods manufacturing industry
and has previously held positions with H.J. Heinz Co., Heinz
North America, Foodways National Division, Ore Ida Foods
Division, and Perrigo Company, among others. |
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Steven
Kaplan
Global MES Administrator, Murata Power Solutions |
| Steve Kaplan has been with MPS for 32 years,
holding various manufacturing positions. As the Global MES
Administrator, he is responsible for the design, development,
implementation and daily activities of all MES operations
in multiple manufacturing facilities. A key to the success
of MES at MPS is understanding what metrics to measure and
presenting them in a useful format. Mr. Kaplan holds degrees
in both Electronic Engineering and Computer Science from
Wentworth College in Boston. |
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Steven
Kaylor
VP Operations, Sechan Electronics, Inc. |
| Steven Kaylor has over 25 years experience
in the design of manufacturing systems. His formal education
includes a bachelor’s degree in physics from Millersville
University with continuing studies in manufacturing in-process
control systems, program management, lean manufacturing,
theory of constraints, and six-sigma. Product areas include
the manufacturing of precision munitions, integrated circuit
fabrication equipment, and high reliability communications
components. He has been responsible for the implementation
of manufacturing systems allowing a less than one part per
million defect escape rate, and lean, high velocity processes. |
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Fayez
Kharbat
Engineering Specialist, Saudi Aramco |
| Fayez Kharbat has over 18 years of experience
in the Automation and Control industry. Fayez's area of
expertise covers enterprise integrated solutions, advanced
process control, and process automation systems. He is the
chair of the Manufacturing Enterprise Solutions Association
(MESA) Continuous Process Industry Special Interest Group
and the MESA Middle East Working Group. He has a bachelor
degree in Electrical Engineering from Texas A&M University.
Mr. Kharbat has worked for Honeywell International as a
technical consultant and for Aspen Technology as a senior
engineer prior to joining Saudi Aramco. Presently, he is
an engineering specialist at the Process & Control Systems
Department / Process Control division. |
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Tom
Knight
Founder & Chief Strategy Officer, Invistics |
| Tom Knight is the founder of Invistics. Invistics
provides solutions to help high-mix manufacturing companies
implement lean manufacturing. As Chief Strategy Officer,
Mr. Knight guides the company's strategy, organization and
operations, and serves as a member of the Board of Directors.
Prior to founding Invistics in 1999, Mr. Knight spent 10
years improving supply chains as a manufacturing executive
at Alcoa and Siemens, and received three degrees from the
Massachusetts Institute of Technology (MIT). Mr. Knight
has authored numerous articles on improving manufacturing
performance and serves on the National Science Foundation’s
Small Business Innovation Research Advisory Committee. |
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Chetan
S. Makam
Director, Office of Business Process Excellence, Haemonetics |
| As Director of the Office of Business Process
Excellence at Haemonetics Corporation, Chetan Makam evaluates
and improves business processes to accelerate sustainable
growth and forges strategic partnerships with customers
through value-added solutions. He builds and deploys customized
Six Sigma, Lean, Process Consulting, Marketing and Sales
Training programs to strengthen customers’ businesses
and has realized savings in the tens of millions of dollars
for his customers. Mr. Makam’s professional expertise
spans industries; namely performance chemicals, building
materials, ITO consulting, medical devices, blood banks
and business areas such as research/product development,
manufacturing/operations, technical sales, product management,
strategic marketing and strategy development. |
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Dr.
Karl B. Manrodt
Associate Professor in the Department of Management, Marketing
& Logistics – Georgia Southern University |
| Dr. Karl B. Manrodt is an Associate Professor
in the Department of Management, Marketing & Logistics
at Georgia Southern University. Research interests revolve
around the role of information in logistics systems, performance
measurement and technology. In addition to serving as the
editor of the Journal of Transportation Management, his
publications have appeared in such journals as the Supply
Chain Management Review, Transportation Journal, the International
Journal of Physical Distribution and Materials Management,
Interfaces, and the Journal of Business Logistics. His research
on top shippers has appeared in Logistics Management for
the last 16 years. |
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Michael
McClellan
Principal, Collaboration Synergies Inc. |
| Michael McClellan has over 30 years of experience
serving and managing manufacturing enterprises. He has held
a number of positions in general management, marketing,
and engineering, including President and CEO for companies
supplying capital equipment and material management systems.
In addition to numerous articles and whitepapers on manufacturing
systems, he has written two books, Applying Manufacturing
Execution Systems, which defines and explains manufacturing
execution systems and Collaborative Manufacturing: Using
Real-time Information to Support the Supply Chain, the first
definitive examination of collaborative manufacturing concepts.
He is also a major contributor to a new book on business
process management titled, In Search of BPM Excellence.
Mr. McClellan served over six years on the MESA Board of
Directors. |
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Greg
Millinger
Workflow/SOA Manager, GE Fanuc Intelligent Platforms |
| Greg Millinger is the Workflow / SOA manager
for GE Fanuc Production Management Software. He has 20+
years of experience in Production Management and has led
more than 40 installations in industries ranging from discrete
to process. Prior to joining GE, Mr. Millinger was director
of engineering at Activplant. He was also a manufacturing
solutions consultant at Deloitte, Vice President of a control
systems integration firm and plant manager. Mr. Millinger
holds a B.S. in Computer Science and began his career in
the U.S. Navy, serving in locations around the world. |
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Sharad
Nigam
Associate Consultant – Manufacturing Center of Excellence,
Tata Consultancy Services Limited |
| Sharad Nigam, a consultant with over 12 years
of experience works in the Manufacturing CoE of Tata Consultancy
Services. A graduate in Production Engineering, he has been
working in areas such as Total Industrial Engineering, New
Product Introduction, Quality management System, Operational
Excellence, and Business Process Consulting. He has worked
as a Quality Head at Samtel, Six Sigma Black Belt at GE
Capital and Planning Engineer at Denso. As a Manufacturing
Business Consultant, he has done several breakthrough projects
in Discrete Manufacturing Industry domain across the globe,
and currently is leading the Next Generation Quality Management
System initiative at Cummins Inc. |
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David
Noller
Manufacturing Solutions Development, IBM |
| Dave Noller has 25 years experience in developing
software for applications in manufacturing and enterprise
integration. During his career, he has worked on manufacturing
systems within IBM, and with customers in both Pharmaceutical
and Automotive manufacturing. As the architect, he has designed
and implemented Manufacturing Execution Systems (MES) for
IBM, and middleware aimed at enterprise application integration.
Mr. Noller is a member of APICS where he is CPIM certified
and is a member of the MESA Technical Committee. Mr. Noller
has a Bachelor of Science degree in Engineering Mathematics
and Computer Systems from the University of Central Florida
and a Master of Science in Industrial Engineering from Purdue
University. |
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Randy
Okubo
Technical Manager, 3M IT Supply Chain Solution Center |
| Randy Okubo is a Technical Manager with the
Process Integration Team within 3M’s IT Supply Chain
Solution Center. This team provides integration between
process control systems from Engineering and Corporate IT
applications – and helps to define standards and best
practices in this area. Mr. Okubo’s 27 year career
with 3M has included positions ranging from product development,
process engineering and process technology to Corporate
IT. He has more than 20 years of experience in plant floor
systems and has been in IT for the past 12 years. Mr. Okubo
holds a B.S. in Chemical Engineering from Caltech. |
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Anil
Parasharami
DY General Manager, TATA Motors |
| During his last 29 years with Tata Motors,
Anil Parasharami has worked in various functions such as
Manufacturing, Vehicle Assembly and Foundry. He has had
a unique opportunity to have hands-on training in reputed
Automobile companies in Japan for two years. Driving KAIZEN,
the Lean Manufacturing initiative in TATA Motors, he has
gained experience from more than 900 cross functional team
based exercises in a wide range of manufacturing disciplines
relating to Truck and Car operations. He has also shared
this information with Tata Motors channel partners dealers
and vendors across the country. He has presented case studies
at various forums nationally and internationally. |
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John
Phillips
Director – Standards Integration, Cummins Inc. |
| John Phillips is the Director of Standards
Integration for Cummins Inc. in Corporate Quality. His responsibilities
include improvement and support of the Cummins Operating
System (COS), integrating standards to support COS, and
process assessment and improvement. Mr. Phillips has been
with Cummins for 11 years. Prior to that, he worked for
a Japanese electronics manufacturer in production, quality
management and quality systems as well as for an importer,
spending a year in Thailand as an export manager. Mr. Phillips
has achieved Quality Manager and Quality Engineer certification
with ASQ and has a Bachelors Degree in Industrial Management
from Clemson University. |
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John
Rassieur
Systems (GIO/MES) Horizontal Leader, Global Business Services,
Globally Integrated Operations/Manufacturing Execution,
IBM |
| John Rassieur is an Associate Partner and
leader for Globally Integrated Operations (GIO)/ Manufacturing
Execution Systems (MES) horizontal within IBM Global Business
Services. He has over 30 years of industry experience leveraging
technology to enable manufacturing transformation that focuses
on improving operating asset performance management and
associated supply chain optimization solutions. He has developed
and implemented enterprise supply chain and manufacturing
productivity improvement strategies for various industrial
verticals. Mr. Rassieur has led diverse IBM teams focused
on supply chain and manufacturing productivity. He has held
various leadership positions in industry and consulting,
providing a unique insight on supply chain and manufacturing
operations issues, often global in scope. |
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Jan
Snoeij
Principal Consultant, Logica |
| Jan Snoeij was active in assisting companies
to improve their production and business performances by
making use of information systems (CIM - Computer Integrated
Manufacturing) and of robotics (FPA - Flexible Production
Automation) in the 1980s. He has a broad experience in many
different industry segments, including textiles, clothing,
metals, steel, automotive, electronics, food and pharmaceuticals.
Since 1999 Mr. Snoeij has been a principal member of the
consultancy team of Logica's MES Centre of Excellence. Currently,
Mr. Snoeij is a member at large of the MESA International
Board, chair of the MESA Europe Board and chair of the EMEA
Expansion Committee. He has recently published the ninth
report of the "MES Product Survey". |
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Mark
Sutcliffe
General Manager, CDC Software’s CDC Factory |
| Mark Sutcliffe graduated from business school
in economics and consumer behavior. His career started in
advertising at Saatchi and Saatchi, moving to Nestle, and
then becoming a founding member of Mercia Software, which
became a “Top 100” software company. He founded
MVI Technology in 1991, basing a unique packaged consulting
model for food corporations around the principles of the
Toyota Production System. MVI was acquired by CDC Software
in 2006 and re-launched in 2007 as CDC Factory. As head
of the CDC Factory division, he continues to drive strategy
and the boundaries of productivity for food production and
consumer products companies. |
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Peter
Skarzynski
Managing Director and Founder, Strategos |
| Peter Skarzynski is a Managing Director and
a founder of Strategos, a strategy-consulting firm focused
on helping companies grow. As a practitioner, Mr. Skarzynski
has helped senior managers set strategic direction, chart
new revenue opportunity and build innovation capability.
His experience cuts across industries and includes manufacturing,
retail, consumer products, and technology companies. His
primary focus has been to help client organization renew
their core business through competence leverage and break-through
business concept innovation. Additionally, Mr. Skarzynski's
writings on innovation are widely published across periodicals,
and recently he co-authored the book, Innovation to the
Core (HBSP, 2008). |
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John
Theron
Vice President of Product Management – Incuity, a
Rockwell Automation Company |
| John Theron is Vice President of Product Management
at Incuity, a Rockwell Automation Company. Mr. Theron is
responsible for product management and product marketing,
and coordinates all product related activities from requirements
definition through development and QA to product positioning
and release.
Mr. Theron was CEO of Ptm, the company that developed
the technology for Wonderware's Industrial SQL Server
product, and subsequently headed product marketing at
Wonderware. He has also served as CEO of Blue Owl Technologies,
an energy management software company, as Director of
Product Management for Quest Software’s enterprise
database solutions, and as Vice President of Product Management
at XPrime, a business intelligence company. |
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Tim
Thomasma
Managing Enterprise Architect, Capgemini |
| Tim Thomasma is an IT architect, manager and
Six Sigma blackbelt who leads the global planning, design
and implementation of business critical systems. He is adept
at shaping strategy and leveraging technology to strengthen
corporate performance. Mr. Thomasma has served in several
technical leadership roles: with the Department of Industrial
and Manufacturing Systems Engineering at the University
of Michigan – Dearborn; the Product Development Systems
and Plant Floor Systems organizations at Ford Motor Company,
and with IBM Global Services. Currently he leads a group
of systems architects who focus on plant and enterprise
systems for Capgemini’s global outsourcing and technical
services clients. |
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Patrick
Weber
Systems Consultant, Energizer Battery Manufacturing |
| Patrick Weber is a Systems Consultant with
Energizer Battery Manufacturing and is based in Westlake,
Ohio. He has accountability for Industrial Controls and
MES applications, and has been with Energizer for 27 years.
Mr. Weber has a Bachelor of Science in Chemical Engineering
and a Masters in Business Administration. |
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Bryan
Zigler
Product Lifecycle Management Engineer Product Definition
Technology - Boeing
Phantom Works |
| Bryan Zigler works for Boeing Phantom Works
in West Hills California. He holds a BS degree in Mechanical
Engineering from New Mexico State University and a MBA and
MS in Engineering Management from Cal Poly San Luis Obispo.
Mr. Zigler spent six years as a system analyst at Boeings
Rocketdyne division deploying factory execution systems
and supporting the Manufacturing Planning, Execution and
scheduling systems. Mr. Zigler joined Phantom Works in 2004
and lead initial requirements definition for the Boeing
787 program final assembly shop floor information system.
He currently leads the Phantom Works Enterprise Manufacturing
project investigating and developing technology related
to 3D visualization, Service Oriented Architecture and business
process modeling. |
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